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Brick and Mortar Stores and Mens Fashion: A Comparison With Online Shopping
Brick and Mortar Stores and Mens Fashion: A Comparison With Online Shopping
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Home Page > Shopping > Fashion > Brick and Mortar Stores and Mens Fashion: A Comparison With Online Shopping
Brick and Mortar Stores and Mens Fashion: A Comparison With Online Shopping
Posted: Feb 03, 2011 |Comments: 0
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When it comes to finding a great deal, online shopping is number one. The internet has created a whole new social outlook on shopping, not just a whole new market. Sales at “brick and mortar” are becoming more disappointing, because often a shopper can find the same product for an average of a good fifteen percent or so online without a sale, so when supposed sales at “brick and mortar” stores provide a discount that’s not really a discount, online shopping becomes the hero once again. Online shopping is the king of the market. However, when it comes to men’s fashion, online shopping is like cheating on a test—great risk for potentially great results.
Men’s Fashion and the “Brick and Mortar” Store
Shoppers are aware of the prices online, and may go to a “brick and mortar” store just to make sure it’s a product they want—if they want to buy a book, a pan, or something else that’s just used for the sake of using. Clothes and fashion is something completely different. At a “brick and mortar” store, you can test the texture of mens t shirts, the thickness of the material on clothing, how flexible the jeans are, and so on. There are plenty of clothes that are labeled with one hundred percent cotton, but they don’t always feel the same—some one hundred percent cotton shirts are great for the winter, some for the summer. How would you know which is which without touching it with your own two hands?
When it comes to “brick and mortar” stores, clothes become something real, they become something tangible. If you’re going to put something on your body, you need to try it out, see how it fits, feel how fits—you need to be confident in spending your hard earned cash, especially in such slowly growing economy, and “brick and mortar” stores provide confidence when it comes to men’s fashion
Men’s Fashion Versus Online Shopping
If you’re looking for a great deal, “brick and mortar” stores aren’t ideal in the world of men’s fashion. So, go shopping online—eBay, GILT, and other websites provide excellent resources for a great priced item, at times ninety percent off. Too bad what you’re buying is men’s fashion
Online shopping is problematic. Let’s take a men’s dress shirt as an example. At a “brick and mortar” store, you can try it out, see how thick the material is—since you might be wearing a blazer over it, so it needs to look great and breathe, if not breathe and then look good—see how you can move about in it, etc. However, there are slim fits. What’s a Varvatos slim fit feel like versus a Calvin Klein slim fit? Websites might offer information on the chest width, but they might not. There are too many variables to take into consideration for you to confidently buy a new product of men’s fashion when it comes to online shopping.
Online shopping may present the option of returns. In other words, online shopping knows online shopping itself is a hassle, and doesn’t want to lose your business by losing that argument. Take shoes, for example. A pair of Y-3 shoes cost an excess of three hundred dollars a pair. You can find great deals, however, by shopping online. Then what? Y-3 is a Japanese product, more or less, that is predominantly bought and sol in Europe more than in the Sates. So, a size twelve is more like a size eleven. You would know that if you bought a pair, tried it on, and dealt with the shoes this way—be it a “brick and mortar” store or by hassling through online shopping. If you simply read the online information, you might get lucky and learn that officially, a size twelve of Y-3 is more like a size eleven and a half American. In other words, “brick and mortar” stores might not be perfect, but online shopping is no winner when it comes to men’s fashion.
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Author: Elad
BODYJOCK Co.
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