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Posts Tagged ‘Brand’
Is anyone here into celebrity fashion (Nicole Richie, Olsen Twins…) and designer name brand fashion?
Is anyone here into celebrity fashion (Nicole Richie, Olsen Twins…) and designer fashion? I found this great site for women that are into celebrity fashion – Lindsay Lohan, Paris Hilton, Jessica Simpson, and other celebs: http://AmericanChic.net
In mens fashion what are shoes that all women will notice?Basically what are the most fashionable brand for me
Brands for men.
Examples would be ed hardy shoes?
What brands would a very fashionable women notice?
Hollywood Stars As The Brand Promoters
Brand, in the viewpoint of a manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as the one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the uncrowned king. He is the monarch of all he surveys. And to attract his attention, organizations are ready to innovate and upgrade the ideas of promoting. The 4P basic idea of Product, Pricing, Promotion and Place has come to evolve mostly around Promotion, as market survey indicates that a consumer likes to buy a brand, not a product or service.
And to showcase promotion, companies are making a beeline for the most saleable of products, that is, the Hollywood stars. A popular proverb says that one can even sell dreams in Hollywood. So it is but natural that when the celebrities, who are the stuff of our dreams, wave to us from the silver screen or stare at us from flashy bill boards endorsing a product, we simply cannot ignore the plea. After all, even for a flitting second, the user will feel that he is sharing something with his favorite idol.
Brand promotion by a Hollywood star not only enhances the longevity of the product, but also its apparent quality and mass appeal. The conveyed image of a successful individual using the product creates a sense of demand and urgency to get hold of it by the consumer. Better still, he begins to identify the product with the star, thus adding immensely to its recall value.
A user only sees a product when it is seen and this observation is triggered by various external factors and internal conditions. Perception of familiarity, trust and contentment are foremost conditions that influence the choice of a particular brand over another. Since the flashy world of entertainment and razzmatazz has easy recall value, the faces we adore and the style we follow compel a consumer to select that particular brand from the bouquet of choicest of products existing in the market. Market analysts have even noticed the trend of shift of consumers from one product to another once their favorite star leaves one company and starts to endorse another.
As Hollywood spawns the magic over almost the entire world, enticing the young and the old, the poor and the rich by its continued tales of fantasies and glory, emotions and intricacies, fervent admirers of the stars follow the fashion and style with bated breath. To some of them, turning down the plea of a star to use his product is akin to sacrilege. It gives a sense of vicarious pleasure to the consumer and awards him a sense of supremacy over his idol, as he feels that he is doing a favor by adopting the product promoted by the star. As the company and the star laugh together all the way to the bank, the consumer is left clutching to his straw of imagination that has been so well played upon by the promotional blitz of a brand by a Hollywood star.
Victor Epand is an expert consultant for used DVDs, used movies, and used car stereos. You can find the best marketplace for used DVDs, used movies, and used car stereos at these sites for used DVDs, used movies, promotional movies, star packed movies, and used car stereos.
Hollywood Stars As Brand Promoters
Brand, in the viewpoint of the manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as one that he can recognize and identify as an integral part of his life. In this age of modernization and industrialization, the consumer has emerged as the uncrowned king. He is the monarch of all he surveys. In addition, to attract his attention, organizations are ready to innovate and upgrade the ideas of promoting Hollywood stars as brand promoters.
The 4P basic idea of Product, Pricing, Promotion and Place has come to evolve mostly around Promotion, as market surveys indicate that consumers likes to buy a brand, not a product or service.
Moreover, to display promotion, companies are making a beeline for the most sellable of products, that is, the Hollywood stars. A popular proverb says that one can even sell dreams in Hollywood.
It is but natural that when the celebrities, who are the substance of our dreams, wave to us from the silver screen or stare at us from flashy bill boards endorsing a product, we simply cannot ignore the plea. After all, even for a flitting second, the user will feel that he or she is sharing something with his favorite idol.
Brand promotion by Hollywood stars not only enhance the longevity of the product, but also add to its quality and mass appeal. The conveyed image of a successful individual using the product creates a sense of demand and urgency for the consumer to get hold of it.. Better still, he begins to identify the product with the star, thus adding immensely to its recall value.
A user only sees a product when it is seen. Brand Promoters need some external factors and internal conditions to help them. Perception of familiarity, trust and contentment are foremost conditions that influence the choice of a particular brand over another.
Since the flashy world of entertainment and razzmatazz has easy recall value, the faces we adore and the style we follow compel a consumer to select that particular brand from the bouquet of choicest of products existing in the market. Market analysts have even noticed the trend of consumers to shift from one product to another once their favorite star leaves one company and starts to endorse another.
As Hollywood spawns the magic over almost the entire world, enticing the young and old, the poor and rich by its continued tales of fantasies and glory, emotions and intricacies, fervent admirers of the stars follow the fashion and style with bated breath. To some of them, turning down the plea of Hollywood stars to use his product is akin to sacrilege. It gives a sense of vicarious pleasure to the consumer and awards him a sense of supremacy over his idol, as he feels that he is doing a favor by adopting the product promoted by the star.
As the company and Hollywood stars laugh together all the way to the bank, the consumer is left clutching with his straw of imagination that has been so well played upon by the promotional blitz of a brand by a Hollywood star.
Victor Epand is an expert consultant for used DVDs, used movies, and used car stereos. You can find the best marketplace for used DVDs, used movies, and used car stereos at these sites for used DVDs, used movies, and Hollywood star, products, service provider, brand promoters.
What is the mens fashion brand which uses a dog as its logo? I have seen belts with the dogs on it?
It is a ribbon/preppy style belt. The pattern of the belt features dogs/outuline of dogs.
Luxury brand development marketing strategy around the product
The big-name fashion biannual release is considered the fashion industry, one of the most important events, designers through this platform to showcase their latest ideas to the public, the media release bored by designers analyze inventory trends, celebrities like to take this opportunity to shuttle the a big show of the market increase in the rate of appearance, fashion show field who by virtue of the first row of the throne of the status of the consolidation circle, the mass from the fashion industry in this lively drama, directed to find fun. People often think that after a vigorous scenes, those gorgeous clothes for the brand earn pours, in fact, not necessarily, the decline of high fashion enough to illustrate this point. For a considerable number of brands, they are really selling luxury actually embraces all aspects of life, and those who earn a lot of profit for their products is often not garments, but other peripheral products.
The use of a diversified product line, big money-making
When shopping a little attention to window-shop luxury brands, it is easy to find chanel handbags, shoes, accessories and other products of which tend to occupy the main position, turn over a variety of fashion magazines, is also not difficult to find ads with luxury brand decoration is the main character, clothing instead reduced to a supporting role. “After watching a fashion show, can give me an impression are accessories rather than clothing.” Said a senior fashion. “Accessories will be in the fashion industry with such an unassailable position, on the one hand with the fashion cycle because it is closely linked to the other is that it reflects the spirit of the times.” Specializes in strategic management of the Italian luxury fashion country responsible Yan Chun concluded.
First discovered the value of luxury accessories brand is Chanel, then the value from the Prada handbags made by re-played a role in fueling recent years, Louis Vuitton, Gucci in shaping the young, dynamic, impact of accessories are also made substantial contributions. We can see is that today almost all mainstream luxury brand to be known as the “classic” of accessories products, such as luggage categories of products, Louis Vuitton’s Speedy 25, Chanel bags 2.55, Prada nylon bag , Hermès’s Brikin, are enduring the hot single-brand goods, and even a large number of luxury brands to rely on the sale of accessories expensive to maintain the development of garments.
With the different clothing accessories, fragrances and cosmetics from being a luxury brand development is not really complete, because these two high-tech product development needs by a professional R & D requirements of the Company under the brand development, this process is the brand is not complicated, they only need to select the appropriate brand positioning, product packaging to reconcile the incense, and then sit in the offices wait for R & D companies who sent finished. This process is equivalent to production of perfume and cosmetics companies OEM luxury brands. However, these two regulations have been classified as “entry-level luxury brand products” of the series, is precisely the people to a lower price in exchange for the best way to experience luxury, but luxury brands can also be from a very low cost in exchange for the high the amount of profit.
Vertu luxury mobile phones in China, and declared the era of luxury mobile phones, followed by Giorgio Armani, Prada, respectively together of professional mobile phone brands to jointly introduce a mobile phone product. People habitually frequent replacement of mobile phone, allowing luxury brands which have been seen tremendous business opportunities. At the same time, luxury brand for notebook computers is also playing his mind, according to a survey YAN Jun speculation, has admitted carrying bags laptop features will be the luxury brand accessories area of competition for the next one.
Cross-border cooperation and sharing, at the same level client resources
The world’s top camera brands with Hermès Leica has just announced the launch of commemorative M7 rangefinder camera, the world’s limited edition of 200 sets. Previously, Hermès Group, Japan’s leading commercial real estate luxury helicopters Mori Building Co., Ltd. offers a full design. 200 cameras and a helicopter, the number of so little, the brand’s future earnings? In fact, such cross-border co-operation there is little obvious immediate benefit to be made, Hermès reason to do so, apparently another purpose. The world’s top camera users and those who are the helicopter ride people? The answer is of course a very powerful group of consumers, they can afford Leica and helicopters, to patronize Hermès is also a matter of course. Luxury brands like this frequent cross-border cooperation, and its essence is the intention of the two brands with the levels for customer resource sharing.
Through the development of peripheral products to expand the market, luxury brands lose no time in launching the products can be promoted lifestyle: Chanel has designed the fishing gear, skis, Boomerang, tennis, cycling and other sports equipment; Louis Vuitton travel each year to replace manual, manufacturing, limited version of mahjong, and the sale price of 450 U.S. dollars chopsticks … … as long as the needs of life, luxury almost all covered. “Parts both profitable and easy to innovate, why not?” YAN Jun laying bare the luxury brand development at the heart of peripheral products.
Differentiation for a Small Brand is Essential-Consider Organic Tea
by: Geoff Ficke
Recently my marketing consulting firm was approached by the owners of a young organic tea company seeking guidance in piercing the retail product distribution channel. The entrepreneur’s behind the venture were hard working, passionate and fully committed; both personally and financially. They had an excellent product. They also had no sales traction.
After considerable consultation, and many questions about the history of the product and the owner’s backgrounds, the reason for their futile sales performance became crystal clear: They had not identified a Unique Selling Proposition to differentiate their teas from the numerous, established large, medium and small competitors that offer endless product choices in the category. This is usually the problem with any new product offering in an already mature consumer product universe.
What can the new startup do to counteract the existing advantages enjoyed by older, established competitors? The following are but a few options to consider when seeking a differentiation strategy to support a Unique Selling Proposition:
Create a Proprietary Process
Create a handling process that is positioned as proprietary, unique to the product. Another alternative is an enhancement that purportedly improves product performance. In cosmetics we often work with laboratories to craft a bio-engineering process or ingredient stability that we tag with an esoteric descriptive moniker.
Artisan Crafting
In a world of mass production and impersonal mass marketing, the clear profession of a hand crafted provenance can separate a product from giant competitors. Artisan workmanship adds an element of personal skill and old world pride that make each product unique. Artesian crafted products usually deserve and justify higher prices from discerning consumers.
Fair Trade
Many raw materials, flora and herbs are now being purchased through “Fair Trade” associations. Some are country specific. Others are product specific. They insure that indigenous peoples, farmers and tradesmen receive a fair price for providing a better product. In the case of teas, fruits and coffee beans, this produce if often graded according to stringent criteria to insure quality and consistency.
Identify a Rare, Exotic Component
The perfume industry is famous for highlighting rare, precious and exotic plants that produce highly prized essential oils to make fragrances powerful, long lasting, novel. Years ago I was a partner in a perfume company that utilized “tagetes’, a rare east African flower with a very short growing season, a huge flower head and a distinctive oil that provided an amazing “dry down” when blended with more subtle flowers. This type of exotic component story can be transported to foods, drinks and other consumable products.
Geography
Include a component, ingredient or mineral that can only be found in one, or very few, spots in the world. This creates the image of rarity and exclusivity in the new product. Moroccan argane oil is one such ingredient. New Zealand harvested manuka is another. Often, ingredients or components of this type are expensive and are included in production formulae in small, trace amounts.
Personalization
Several years ago, we had a client that made luxury pet clothes and accessories. She achieved success by offering a customized embroidery service to her products. The customer could order accessories with their pets name embroidered on the goods, choosing font, color combinations and placement of the logo. These personalized pieces were much more profitable than the generic retail products she sold.
Limited Edition
A customized handbag designer, much like a famous artist, makes limited runs of her designs. She numbers and signs each, and at the end of each series she retires the pattern, die cuts and design. This insures the exclusivity of her hand bags; supports top end pricing and insures brand desirability. The luxury goods category is rife with this type of short run, exclusive brand protection strategy.
Enhanced Benefits
Recently we were introduced to a simple, excellent cost saving accessory. The owner was having limited success selling the item as a tool that consumers could utilize to lengthen consumable product usage. We identified a “wellness/safety” feature that had been missed. As an anti-bacterial accessory, that will provide excellent product/money savings, the product now sports dual benefits to consumers and is beginning to enjoy success on retail shelves.
These are only a few strategies that entrepreneur’s can utilize to successfully launch and market new consumer products In each case, we strive to craft a guerilla marketing campaign that will highlight perceived advantages inherent in a client’s item. If they do not exist, we research options and reinvent the product, or simply the marketing strategy, to highlight the Unique Selling Proposition that was not encompassed in the products core. Successful entrepreneurs have been doing exactly this, often times without realizing they were doing so, for as long as there has been a consumer product marketplace.
Geoff Ficke has been a serial entrepreneur for almost 50 years. As a small boy, earning his spending money doing odd jobs in the neighborhood, he learned the value of selling himself, offering service and value for money.
After putting himself through the University of Kentucky (B.A. Broadcast Journalism, 1969) and serving in the United States Marine Corp, Mr. Ficke commenced a career in the cosmetic industry. After rising to National Sales Manager for Vidal Sassoon Hair Care at age 28, he then launched a number of ventures, including Rubigo Cosmetics, Parfums Pierre Wulff Paris, Le Bain Couture and Fashion Fragrance.
Geoff Ficke and his consulting firm, Duquesa Marketing, Inc. (www.duquesamarketing.com) has assisted businesses large and small, domestic and international, entrepreneurs, inventors and students in new product development, capital formation, licensing, marketing, sales and business plans and successful implementation of his customized strategies. He is a Senior Fellow at the Page Center for Entrepreneurial Studies, Business School, Miami University, Oxford, Ohio.
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